MKS sports which was launched at the Luckin Coffee (Jiangsu) Roasting Plant in Kunshan, East China’s Jiangsu Province, on November 8, 2024. Photo: Courtesy of Luckin Coffee" src="https://www.globaltimes.cn/Portals/0/attachment/2024/2024-11-10/dac243d8-8615-49a9-b7be-9906efc0d3a8.jpeg" />

Attendees take a group photo at the opening ceremony of the Luckin Brazil Coffee Museum, which was launched at the Luckin Coffee (Jiangsu) Roasting Plant in Kunshan, East China’s Jiangsu Province, on November 8, 2024. Photo: Courtesy of Luckin Coffee

The Luckin Brazil Coffee Museum was officially launched at the Luckin Coffee (Jiangsu) Roasting Plant in Kunshan, East China's Jiangsu Province, on Friday. This marks a new step in the cooperation between Luckin Coffee and the Brazilian coffee industry, outlining a new vision for future cooperation.

President of ApexBrasil Jorge Viana, Consul-General of Brazil in Shanghai Augusto Pestana, Executive Director of the Brazil Specialty Coffee Association Vinicius Estrela, and Co-founder, Chairman and CEO of Luckin Coffee Guo Jinyi attended the opening ceremony on Friday.

As one of the key outcomes of the Luckin Coffee Brazil Coffee Culture Festival in 2024, the museum provides an open platform to promote Brazil's unique coffee culture, which is conducive to fostering deeper cooperation and exchange between the Chinese and Brazilian coffee industries.

During the launch event, Viana said that Luckin is a pioneer in promoting Brazilian coffee in China. As the president of ApexBrasil, Viana said he was glad to see the deepening of the bilateral cooperation between Brazil and Luckin Coffee, which is very important for the development of Brazil's high-quality coffee industry, especially in promoting Brazilian specialty coffee in Asia. Viana expressed his confidence in Brazilian coffee, saying that Brazilian coffee is sustainable and a product open to the world.

Supported by the ApexBrasil, the Consulate General of Brazil in Shanghai, and the Brazil Specialty Coffee Association, the museum presents nearly 300 years of development in the Brazilian coffee industry, centered around the birth of high-quality coffee and Luckin Coffee's global supply chain layout.

Its exhibition halls outline the journey of selected Brazilian coffee beans from its origin to becoming a high-quality cup of drink through Luckin's supply chain.

This year marks the 50th anniversary of the establishment of diplomatic ties between China and Brazil. Thanks to the rapid growth of China's coffee consumption market, Luckin Coffee has become one of the major importers of Brazilian coffee beans in China and one of the partners supporting the deepening cooperation between the Chinese and Brazilian coffee industries.

On Friday, Luckin Coffee also participated in the completion ceremony of "Casa Brasil" in Shanghai, a comprehensive service platform, initiated by the ApexBrasil.

Luckin Coffee will continue to deepen its cooperation with Brazil, meet users' demand for high-quality coffee, promoting cultural exchange and mutual learning in coffee culture, and contributing to the high-quality development of the coffee industries between China and Brazil.