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Visitors view a robot dog at the exhibition area of Chinese company Unitree during the 2025 Consumer Electronics Show (CES), in Las Vegas, the US, Jan. 8, 2025.

The Consumer Electronics Show (CES) in Las Vegas, dubbed the "Spring Festival Gala of Technology," is held from Tuesday to Friday, with Chinese companies once again becoming the focal point of attention. Robotic dogs that sold out in one day, AI glasses that resulted in winding queues, Chinese appliance brands occupying the central hall, and car companies going all-in on high tech - Chinese companies at CES not only became the largest business delegation with over 1,300 companies but also earned the title of "stars" due to their innovation, technological appeal, and freshness. 

Regarding the trend set by Chinese companies at CES this year, South Korean media predicted even before the event started that China's "offensive," which unveiled a large number of high technologies, including artificial intelligence (AI), robots, at CES in 2024, will continue in 2025. Some voices even say that China, Japan, and South Korea were engaged in an "intense competition." Certain public opinions focused specifically on the performance of Chinese and US' companies, which together accounted for approximately 90 percent of exhibitors, and compared their presence and brand performance in key sectors like chips, home appliances, and electric vehicles, referring to this as a "covert battle." These opinions, in a way, prove that the participation of Chinese companies plays a key role in maintaining CES's status as a "barometer" for the development trends in international consumer electronics.

The standout feature of Chinese companies at CES lies in their technological research and development capabilities in multiple cutting-edge fields. As Jensen Huang, founder and CEO of NVIDIA, remarked during his keynote speech at CES, "The single greatest impact is the incredible technology coming out of China." In the popular field of AI, Chinese AI applications were prominent and held a certain leading edge. While some foreign companies are still in the conceptual or small-scale experimental phase, Chinese firms have already turned cost-effectiveness into tangible products. Chinese "smart" manufacturing has not only accelerated its development but is also quickly gaining widely praised recognition and influence worldwide. 

From the perspective of technological innovation, the dynamic creativity shown by Chinese companies is not accidental. Before the opening ceremony of this year's CES, Hisense introduced the world's first RGB-Mini LED TV, achieving breakthroughs in both size and display technology; TCL unveiled an AI companion robot with highly intelligent interactivity and emotional companionship; and Shenzhen Poweroak Newener Co. launched a portable refrigerator with mobile energy storage functionality, winning the CES Innovation Awards. 

Behind these products, which tap into people's aspirations for future lifestyles, lies China's accumulation and exploration in basic disciplines such as optics, electronics, and materials, along with the integration and innovation required in artificial intelligence algorithms, sensor technologies, and mechanical engineering across fields over the years. 

China's strong emphasis on technological innovation and the competitive and innovative environment in the domestic market are key factors enabling Chinese enterprises to consistently introduce groundbreaking advancements. According to the 2024 Global Innovation Index Report recently released by the World Intellectual Property Organisation (WIPO), China has risen one spot to rank 11th globally in innovation capability, making it one of the fastest-improving economies in innovation over the past decade. Notably, Chinese companies participating in CES include not only major tech giants but also numerous small and medium-sized startups. Their presence spans various fields such as robotic dogs, embodied robots, AI glasses, smart home appliances, and Lidar, reflecting the vibrancy of technological innovation in China.

In recent years, it has become common for Chinese enterprises to take center stage at exhibitions with their robust innovative achievements. Chinese companies actively participate in not only CES, but also the Mobile World Congress in Barcelona, auto shows in Paris and Frankfurt, the Japan International Robot Exhibition, the Nuremberg International Invention Exhibition in Germany and other industry exhibitions, to showcase their self-developed technologies, cutting-edge products, and visionary ideas for the industries' future, often attracting large audiences and even securing on-site orders. Industry exhibitions increasingly serve as platforms for Chinese enterprises to enhance global communication, foster collaboration, and create opportunities for mutual success.

However, compared to other exhibitions, CES often carries an additional layer of political overtones beyond technology and business. The US frequently places Chinese companies on blacklists under unfounded accusations, creating significant political hurdles for their participation. This year, some Chinese companies faced challenges such as visa rejections while attempting to attend CES. Moreover, the number and types of Chinese exhibitors at CES are frequently scrutinized and subject to political interpretation. However, the fact that Chinese companies have consistently received significant attention at CES is, in itself, a strong response and denial to "decoupling" and "pan-politicization." In an era of globalization, fostering the prosperity and development of the global technology industry requires a steadfast commitment to open cooperation and mutual benefit.