Zayed International Airport today welcomed the visit of a senior Chinese delegation to officially inaugurate the launch of the "Meet Me in Shanghai" event. TheMKsports interactive experience which is taking place from the 6th to 20th May, invites travellers to embark on an immersive journey into the heart of Shanghai’s vibrant culture and cosmopolitan allure.

The launch was attended by the Deputy Director of Shanghai Municipal Administration of Culture and Tourism, the President of Shanghai Airport Authority, and dignitaries from the Chinese Culture Centre. Their visit highlights the strong economic and cultural ties between Abu Dhabi and Shanghai, while also enhancing tourism and trade opportunities.

Elena Sorlini, Managing Director and Chief Executive Officer at Abu Dhabi Airports, said, "We are delighted to welcome our partners from the Chinese Tourism Board and Shanghai Airport Authority, a key connection hub that plays a significant role in strengthening the relationship between the two cities. As Abu Dhabi’s new gateway to the world, we are excited to host the 'Meet Me in Shanghai' pop-up at Zayed International Airport which exemplifies our dedication to enhancing our passengers’ airport experience, complementing our exceptional airport facilities and services. This exciting and interactive event serves as a cultural bridge to Shanghai's captivating allure and renowned landmarks, engaging a diverse global audience and igniting enthusiasm for travel.”

The direct connection between Abu Dhabi and Shanghai, with five weekly flights, is an important route between the two cities, offering convenience and seamless connection for travellers.

Feng Xin, President of Shanghai Airport Authority, said, “On 12th December 2023, Shanghai Airport Authority signed an MoU with Abu Dhabi Airports, which aims to mutually encourage communication and cooperation of airport management, operation, and marketing. The launch of 'Meet Me in Shanghai' pop-up event is the first promotional event to inaugurate the MoU, and it is surely a very meaningful one. This time, the event has been jointly organised by airports, tourism authorities, and local airlines from both Shanghai and Abu Dhabi, which is a strong gesture to show confidence and ambition to spur the vitality of the air travel and tourism market between the two cities by all the participating parties. We envision that through our collaborative efforts, a warm and amicable relationship between Shanghai and Abu Dhabi will be fostered, leading to increasing flights that will bring us closer together.”

The current surge in global travel demand is providing further impetus to cement the longstanding relationship between the two nations, driven by investments, trade alliances, and cultural exchange. Beyond merely showcasing Shanghai's charm and attraction, this campaign emphasises the strategic importance of elevating the quality of travel convenience and airport experience for travellers worldwide.